Lana Novikova

Founder & SheEO , Heartbeat AI

Lana is an innovator and entrepreneur with a long career in market research and an award-winning portfolio of research inventions. She designed, executed and managed hundreds of research studies for dozens of clients in a wide range of industries. Yet she was not satisfied with mere charts and numbers, always pushing to understand the “deep why” behind human decisions. This curiosity put her on a quest to understand how human emotions work. In 2015, Lana founded Heartbeat AI, a human-centered and industry-agnostic technology platform. Heartbeat provides Emotion Analytics that reveal insights into human behaviour.

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