Corby Fine

VP, Digital Commerce , CIBC

A customer-focused, technology-savvy professional who has been instrumental in developing strategic growth opportunities and has a successful track-record of exceeding revenue, operational and NPS targets. He has built innovative digital products, implemented and optimized digital sales and service experiences, with a specialty on the application of big data and marketing innovation.

He has experience in digital product development, digital marketing, customer experience, loyalty, big data, marketing automation, and innovation. Equally comfortable in corporate, agency and startup environments, he has demonstrated the ability to add value in different scenarios and offers diverse industry experience in financial services, automotive, telecommunications, retail, and utilities.

Recognized for strong leadership and relationship skills, he has effectively managed teams from 2 to 130, along with complex internal and external relationships. He has scaled high performance cross functional teams and as a strategic leader, coached and mentored them by cultivating a spirit of collaboration.

He is an ENTP
He likes funky socks
He has 2 kids
He will challenge rules to drive innovation
He plays the drums
He works hard and has fun doing it

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